Saturday, October 9, 2010
gap's new logo
I can't believe Gap's new logo. http://www.gap.com/ I noticed an article from yahoo news and I went to Gap's website and I couldn't believe it! Ugh! Why they would get a new logo is a mystery to me...why they would create a logo that looks like clipart from microsoft word is more of a mystery...the blue gradient and placement of the square is odd. The gradient itself is questionable. Just why?? The font does not bother me so much...although their original one made them stand out as the clothing store. I don't shop at Gap; I never have. But their previous logo had nothing wrong with it. You saw it and knew it was a clothing store. It was so universal. Everyone knew what it was. Now it looks like someone hacked onto their website and threw some ugly logo on there. Actually, I'd rather that happen because then that'd mean it's not for real.
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